Google Optimize is an A/B testing tool that makes it easy to test many landing pages to see which one gets the best results for each of your AdWords ads. You can then tailor it to deliver a personalized experience that works best for each customer and for your business. Whether it’s a custom-tailored message at checkout or a completely revamped homepage, Google Optimize shows you which site experiences engage and delight your customers and gives you the solutions you need to optimize your website and improve its performance.
If your site testing tool doesn’t integrate deeply with the data sources that matter most to your business, like your site analytics data, you can end up with conflicting results that can’t be reconciled. Fortunately, Optimize is natively integrated with Google Analytics, which means all of your data comes from a single data source. Use your Analytics site data to quickly and easily identify areas where your website performance can be improved. Then, turn these insights into action through experimentation to deliver an online experience that works best for your customers.
Easy to implement:
Easy to use
Powerful targeting capabilities within Optimize allow you to serve the right experiences to just the right set of users. And you have flexible URL targeting capabilities to create simple or complex rules for the pages where you want your experiment to run. To find out if a targeting rule you’ve set will apply to a specific URL on your site, use the new Optimize URL tester. Just enter a URL and the tester will immediately tell you if that page is a match for your targeting rule.
Easy to understand
Optimize calculates results based on your existing Analytics metrics and objectives using advanced Bayesian methods, so the reporting shows you exactly what you need to know to make better and faster decisions.
Easy to try
Leading businesses are building a culture of growth that embraces the use of data and testing to improve the customer experience every day.
What are you waiting for? Try it right now!